Tovonna Tillman
Founder/ CEO
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GLOSS EM UP is a premium lip gloss brand founded by Tovonna Tillman, created for those who appreciate elevated beauty and undeniable shine.
Each gloss is intentionally crafted to deliver a high-impact, glass-like finish with a smooth, comfortable feel. Our formulas are designed to glide effortlessly, wear beautifully, and maintain a polished look without the heaviness or stickiness often found in traditional glosses.
At GLOSS EM UP, luxury is in the details. From formulation and sanitation standards to packaging and fulfillment, every step is handled with precision and professionalism. We believe exceptional products require consistency, care, and an uncompromising commitment to quality.
GLOSS EM UP was built to stand out—not blend in. This is a brand designed to scale globally, set trends, and deliver gloss that speaks before you do. When you wear GLOSS EM UP, you’re choosing refinement, confidence, and shine done right.
Thank you for choosing GLOSS EM UP—
where quality meets confidence.
Tovonna Bounds
Founder & CEO
About Us
Founded in 2020 by a 22 year old.
GLOSS EM UP is a upscaled brand in luxury cosmetics and skincare. We are here to beautify and care for women of all ages. Our commitment to Beauty has no limits or boundaries, we'll make you glow. For generations, women have used makeup to make themselves look and feel more beautiful. With GLOSS EM UP everyone can achieve a flawless look without compromising time, effort or their beauty budget.
Our Mission
Our mission is to create a space for women and girls to empower each other and affirm that confidence is a gift that's beautiful no matter what size or shade you are. Beauty shouldn't be an uncomfortable experience; it should feel great, look amazing to you and make you feel confident. That's why we set out to create a different kind of shopping experience for women and girls: our customers know they look and feel great from the moment they get apply GLOSS EM UP products.